THE BLOG

You have crafted a comprehensive marketing plan, marshaled your team, and are ready to hit the ground running. But will…

In the ever-evolving landscape of digital marketing, new strategies often emerge that challenge traditional SEO practices. One such approach is AI SEO (AI search optimization), which optimizes content for AI-generated search results. While some argue that AI search optimization is replacing SEO, the reality is quite different—the two are not rivals but rather complementary forces that, when combined, can maximize online visibility and traffic.

Hey there, savvy marketer! By now, you know that video is a powerhouse in content marketing—95% of marketers say it plays a critical role in their strategy. But let’s be real: simply shooting a video, uploading it, and hoping for results won’t cut it in 2025. To truly engage your audience, drive conversions, and maximize ROI, you need a strategic approach. We’ve rounded up five powerful tactics to supercharge your video marketing strategy and help you dominate in 2025.

Hey there, bloggers! Are you tired of pouring your heart and soul into crafting an incredible blog post, only to see it get lost in the endless sea of 4.4 million new blog posts published daily? It's disheartening, we know. But fear not, because we have the solution to help you capture and engage your target audience.

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As we enter Fall 2024, the digital growth marketing landscape continues to evolve with new trends and strategies reshaping the way businesses connect with their audiences. From AI-driven insights to immersive experiences, this season promises new opportunities for growth. Here are the top five digital marketing trends for Fall 2024 that your brand should embrace.

Did you know that 90.88% of pages on Google receive no organic search traffic? None! Zilch! Zero!

Can you imagine a world without mobile phones? Sure, smartphones have only been around since 1992, but the world has changed drastically in 32 years.

Ever played The Wiki Race? You know, that game where you start on one Wikipedia page, and before you know it, you've gone down the rabbit hole and ended up finding more and more topics to read? With just a few clicks, you can effortlessly leap from one intriguing page to another, exploring various topics that flow seamlessly together. Well, guess what? This is a shining example of a successful internal linking strategy.

Whether you're a seasoned pro or just dipping your toes into the digital marketing waters, we've all faced the same truth: grabbing new customers is no walk in the park, and it can cost you a pretty penny compared to holding onto the ones you've already got. 

In the relentless world of business, the spotlight is your golden ticket to success. It's imperative to go above and beyond to ensure your online presence stands out because, in the digital age, visibility is the undisputed currency that determines your fate. Let's face it – no one has the time or inclination to sift through countless search results to find you. And even if they did, the harsh reality is they probably won't. To put it bluntly, the first page of Google reigns supreme, capturing a staggering 71% of all search traffic clicks, while the second page limps along with less than 6% of website clicks.

Search Engine Optimization (SEO) is a complex and ever-evolving field that plays a pivotal role in the success of online businesses. At the core of SEO lie keyword research and optimization, serving as foundational pillars. And within the realm of keyword optimization, keyword clustering emerges as a powerful strategy. It wields the potential to significantly boost your website's visibility, relevance, and enhance user experience, thereby catapulting it to higher positions in search engine results pages (SERPs).

In the ever-changing world of digital marketing, creating content that effectively guides users through the search funnel is paramount. The search funnel, also known as the purchase funnel or marketing funnel, represents the journey a potential customer takes from initial awareness to making a purchase decision. 

In the ever-evolving landscape of digital marketing, understanding user intent has become paramount. Gone are the days when keyword stuffing and generic content could drive traffic and conversions. Today, consumers demand personalized, relevant, and valuable experiences. To meet these expectations, marketers must delve deep into user intent to tailor their strategies effectively. 

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. 

Have you noticed that in the last few years, there has been a notable shift in how individuals search for information on the internet? We sure have. 

In the fast-paced and ever-evolving world of digital marketing, link-building remains a crucial aspect of any successful SEO (Search Engine Optimization) strategy. It plays a vital role in improving a website's visibility, authority, and search engine rankings. 

In today's fiercely competitive business landscape, branding has transcended beyond being merely a logo or a catchy slogan. It now represents the very essence of your company's identity and the impression you leave in the minds of your customers. Do you aspire to hear your customers say, "I know that brand," "Have you tried out their new product? It's amazing!" and "I have to buy it?" The secret to attaining such unwavering customer loyalty and fervent advocacy lies in the art of defining your brand.

In this digital age, artificial intelligence (AI) has totally changed the game for content creators like you. From the way create content to consume it, it’s no secret that the content landscape has undergone a revolutionary overhaul. These days, it's become a bit of a challenge to produce top-notch stuff that captures your audience’s attention and truly resonates with them. But don't fret, we've got your back!

In today's fast-paced and hypercompetitive digital landscape, user acquisition has become the lifeblood of businesses striving for growth and success. Whether you're a startup, a small business, or a large enterprise, it's no longer enough to simply have a great product or service; you must also master the art of attracting and retaining users in order to stay ahead of the competition, expand your reach, and increase revenue. 

When it comes to online marketing, a landing page holds immense importance in converting visitors into valuable leads or customers. In fact, a well-designed landing page can increase conversion rates by up to 300%! Impressive, right?

From planning vacations to crafting memorable speeches, Artificial Intelligence (AI) has transformed the way we navigate our everyday lives. But its influence extends far beyond personal tasks—it has revolutionized the business landscape as well.

Artificial Intelligence (AI) has taken the world by storm, and if you've somehow missed out on this incredible phenomenon, it's time to catch up! AI has introduced a wide range of innovative tools that are set to revolutionize operations and propel your businesses to new heights. If you're still unsure about the benefits of AI, don't worry, we're here to break it down for you.

Did you happen to dream last night that your business would experience exponential growth when you woke up? It might seem like wishful thinking, but with the right strategies, you can turn that dream into a tangible reality, keeping your business at the forefront of the relentless digital competition. 

Are you tired of your startup's website languishing on page 6 of Google search results? Does it feel like your hard work is going down the drain and that only your team and your mom are visiting your site? If so, it's likely because you haven't properly optimized your website for search engines, resulting in poor search rankings and missed opportunities.

Are you tired of tooting your own horn and still not getting enough attention from your audience? Well, it's time to stop talking about how great your product or service is and start showing your target audience what real, satisfied customers have to say. 

So, you’ve heard marketers across all industries reiterating the importance of content, “content is king,” and “content will drive more leads and sales,” they claim, yet you’re still to notice any great results?

E-commerce has become a major disruptor in the retail industry, with an increasing number of consumers turning to online platforms to make their purchases. After all, with the sheer convenience and accessibility, why shop in person? The simplicity of online shopping has led to a significant boom in eCommerce, and it’s estimated that 2.14 billion people worldwide now use eCommerce to make purchases - a whooping number, right?

Did you know that most sites experience a first-time visit conversion rate of around 2%?  Not much, right?  Clearly, not every website visitor will make a purchase or perform the action you desire of them immediately. Some people will engage with your content on social media but might not visit your website or make any further contact. Others may enter your site but only view what you have to offer. Some will click on a particular product without taking any further action. And then there are those who will go all the way to pricing but will not complete the purchase.  Regardless of where their journey ended, a website visit or social media engagement is a sign of interest. It shows that what you're offering has caught their attention.  But, just because these visitors didn't turn into customers the first time around, all hope is not lost. If you know how to take advantage of their interest, you can entice them to visit again and convert them into loyal, paying customers.  Want to know how?

The marketing game has changed drastically since its inception those many years ago. With the focus shifting from the brand to the consumer, marketers can't simply create a campaign and call it a day.  Our technological age unlocked the "pandora's box," so to say, of information, which has made consumers wiser, more demanding, and more reactive. One little slip-up and consumers will move on to a competitor with the click of a button. What's more, with new trends, innovative technological advancements, and fierce competition, it seems more challenging than ever to keep up and execute a successful campaign, right? Wrong! With the correct methods, you'll be able to knock your marketing efforts out of the park. Want to know how? Personalization!Remember that while we may have several AI tools at our disposal, the success of a campaign is still heavily dependent on human interactions.So, how can we use personalization to build better human relationships and succeed in our campaigns?Let's find out.

Is your website experiencing low conversion rates? Have you searched high and low for some magic trick to turn your luck around?

Are you seeking low-cost, high-impact advertising options?In this day and age, who isn't?With the fierce competition and the need to retain audience attention, investing in PPC, or Pay-Per-Click, is a logical step.Yet, not all businesses that invest reap the many benefits of PPC, that is, a 200% increase in ROI, 65% additional ad clicks, an 80% increase in brand awareness, and so on. Which leads you to a crossroads: stop investing or keep pushing forwards. Before you throw in the towel, we want to help you smash your goals and put your brand in front of millions of internet users. With a proven track record for success, PPC marketing is an effective tool for driving instant traffic and potential conversions.Like many other marketing tactics, PPC takes trial and error. Many mistakes could be killing your PPC conversions. To help, we've broken down what to avoid, easy fixes you can perform, and our tips for increasing your PPC leads. Let's dive in!

As of 2022, there are 4.74 billion active social media users around the world, equating to 59.3 percent of the total global population. With this vast network of people at your fingertips, it’d be a shame not to tap into social media marketing’s power and reap the remarkable benefits it has to offer, including generating awareness, leads, engagement, boosting retention, traffic, ROI, and more.  Clearly, its power has no bounds. And therefore, social media marketing should be an integral part of your digital marketing strategy. 

In this digital and competitive age, not pouring a lot of time and resources into developing your online presence is a huge mistake.Your brand must be doing all in its power to be seen, heard, liked, and, most importantly, remembered. Luckily, many inbound marketing tactics can help your business accomplish this, one of them being the often overlooked but equally significant, About Us page.Frequently visited by potential customers, the SEO About Us page is an opportunity for you to showcase your business, how you can solve user pain points, and why they should turn to you and trust you. So, how do you go about writing the content for this page? It may seem straightforward, but it's far from it. After all, there’s a fine line between selling yourself and coming across as arrogant. Writing an effective SEO About Us page, that is, one that provides users with insight into your values, story, individuality, and purpose while maintaining the human touch, is easier said than done. So, how do you strike the right balance?We've put together some of the steps to create a successful About Us page that'll make sure users keep coming back for more. Let's dive in.

Creating and publishing seo content is a great way to build an SEO presence for your brand. But it isn’t the only way to improve your seo rankings.In truth, focusing on only crafting new content these days simply isn't enough. With fierce competition, strict Google guidelines, and a wave of new trends, it's extremely easy for your content to get lost in the online sea we call the internet. Meaning that your brand needs to go the extra mile and ensure that it's being seen, heard, and remembered. Naturally, this is easier said than done - but it's not impossible. Want to know you can accomplish this?

  Myths and rumors have been circling over the last few years about email marketing - have you heard them? Social media is replacing email; millennials don't use email; no one wants to share their data online; email is dead!Or is it?Psst! Come closer, and we'll let you in on a little secret: email marketing is, in fact, very much alive and, to this day, remains one of the most cost-effective ways to reach consumers. So, don't believe the chatter! As we're about to break down the truth about email marketing campaigns and how you can effectively use your email signature alone to improve customer experiences and increase conversions.

The beauty of digital marketing is that it’s an effective solution for businesses of any size in any industry. Small businesses, startups, B2B companies, brick-and-mortar stores, freelance gigs, and just about anyone can benefit from digital marketing to help establish themselves in their field.

{% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='1920', height='1080', player_id='81132284081', style='' %}   Growing up, you may have been told not to judge a book by its cover. But, we all know that this is easier said than done. After all, it's human nature to form opinions and make a judgment.

Do you ever wish you could sit back, relax, and have customers flocking to your business? Stop dreaming: as we're about to help you turn this wish into reality. As our markets continue to evolve and more and more businesses that offer similar products and services continue to flood the market, ensuring your delivering quality content and driving engagement to your target audience is vital to remain in the competition. With that in mind, if your business still relies on traditional marketing strategies -which often overlook customer needs- your business will fail to make an impact and, eventually, fall behind. But it doesn't have to be this way, and that's where inbound marketing methodology comes into play. So, what exactly is inbound methodology? And how can it transform the way you do business? We've put together this informative guide to answer these questions. Let's dive in.

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You’ve probably heard the term ‘marketing automation’ thrown around a lot, not to mention its big promises of lead generation, increased conversions, sales, and growth - and for good reason!  

Have you noticed a huge change in the way we produce, process, distribute, and consume food? Our food consumption habits have been completely shaken up due to the coronavirus pandemic. But, that's not the only reason for the huge market shift, the emergence of new technologies, innovative startups, and a boom in eCommerce has also played a huge role in rapid growth.  In fact, according to Emergen research experts, the anticipated growth rate will take the food tech market size to a value of $342 billion by 2027! So, while more and more food tech companies jump on this growth bandwagon and aim to stand out and make a difference, what can you do to ensure your company doesn't fall behind? It's simple; invest resources in digital marketing. 

The cybersecurity industry is booming, and it’s not slowing down anytime soon. Whether it's the surge in cyberattacks, the explosion of IoT devices, or the rising value of digital infrastructure, the demand for robust cyber protection is skyrocketing.According to Cybersecurity Ventures, cybercrime damages are expected to reach $10.5 trillion annually by the end of 2025, with global cybersecurity spending predicted to climb to $458.9 billion this year alone. Crazy, right?  But, what do these numbers mean for your cybersecurity company? Well, simply put, you now have many more companies to contend with.  With so much at stake, the market is more competitive than ever. To stand out, your cybersecurity company needs more than just a cutting-edge product; it needs a digital marketing strategy that builds trust, authority, and qualified leads. Here at Ranky, we’ve worked with a range of cybersecurity clients, from the leading security orchestration platform Siemplify to the automotive cybersecurity platform Karamba Security. So, we know a thing or two about helping your company stand out with our stellar tailored cyber security marketing strategies. While our favorite digital marketing tricks and strategies can be applied to any industry, they’re especially important for cyber security companies, which need to establish a strong sense of trust within their customers. With that in mind, here are 4 proven strategies to help your cybersecurity company succeed in 2025:

UTM, an acronym for Urchin Tracking Module, is a parameter that allows you to accurately track traffic from outside sources, making them extremely useful when it comes to tracking the success of your digital marketing campaigns. 

Scalability is the ability of a startup to take on a larger workload without negatively impacting performance or company revenue. Assuming that you’ve already opened a startup and that it’s doing good, you’re most likely looking to scale your business... Good news! You've come to the right place, as we're about to break down our tips for how to scale your business successfully.  

Growing your business is the dream of any entrepreneur, yet at times, it can be easier said than done. With fierce competition and market trends, the “slow and steady” approach can be limiting. If you wish to stand out from the crowd, then unlocking rapid growth is your answer - and that’s where growth hacking comes into effect. 

Every day, billions of emails move from one inbox to the next. All marketers who want to increase their sales and create a large customer base will need to use this conventional method.

Ever wondered how to optimize your display campaigns in a really easy and fast way? There are two main options when setting up a display campaign:

Consumers are savvier than ever when it comes to knowing what they want from their favorite brands. They know that brands can be an important source of change and trendsetting, but they also know how to spot a “fake” when they see it. 

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Ever feel like your to-do list is piling up, and you never have any time to accomplish everything? With consumer demand changing the way we work, not to mention the increasing competition, a little help can go a long way - and that’s where marketing automation comes into play. 

Have you planned out your website and landing pages, worked on the design, written up content, and picked your images, but are still having trouble converting visitors?

Spring isn’t just for tidying up your home—it’s the perfect season to refresh your website! Keeping your site updated, accessible, and engaging can make all the difference in attracting and retaining visitors.

Have you been spending hours strategizing, planning, crafting, and sending emails, only to come up short? It can be incredibly frustrating, not to mention time-consuming.  

Like other marketing strategies, SEO should be an integral part of any business. Yet, to this day, its value is so misunderstood, with many companies abandoning SEO strategies mere months after starting them, in favor of tactics that bring immediate results. 

One of the most crucial things to keep in mind about your marketing campaigns is that all of your efforts need to be purpose-driven whenever possible. You're not just trying to advertise for the sake of it - you're advertising because it's going to help you accomplish some particular goal that you wouldn't be able to accomplish through other techniques.

A report from SocialPubli found that 93% of marketers use influencers and that 84% of marketers believe influencer marketing makes their campaigns more successful.

Times of crisis such as this tend to boost digital media consumption across the board as people spend more time at home and communicate in person less. For businesses, this means that prospects and customers will be spending a lot of time online. This is why right now is the worst time for cutting down on marketing operations. On the contrary, businesses should focus on perfecting their digital marketing strategy which, in many cases, will be the deciding factor in whether they make it through the tough times ahead. 

The World Health Organization has declared the coronavirus, or COVID-19, a global pandemic. It is undoubtedly a time of uncertainty for all of us.

Successful side gig or new business? Check. Plan for growth? Check. Suitable home office space? Hmm. Not all entrepreneurs or small business owners think about their home office, especially when they’re just starting out.

It seems like everyone is launching a business or side hustle these days. According to the US Small Business Association, over 30 million people currently run small businesses in the United States alone. Many of the world’s most successful companies, including Apple, Facebook, and Under Armour, started as side hustles. Entrepreneurs like Steve Jobs and Twitter’s Jack Dorsey were eventually able to leave their jobs to focus on building their businesses.

Few things give a website owner as much anxiety as the word ”backlinks,” with its implications of sketchy dealings, Google penalties, and spammy links. If you want people to know about your website, however, you’re going to have to work at getting more of them – they’re the path that people follow to reach your website.

The powerful role that content plays in any digital marketing strategy is something we keep hearing about over and over. What many still don’t know, though, is that content marketing is a very wide term that includes many different facets and approaches.

Here’s a fact that you probably already know: owning a business is stressful. Here’s one you may not be aware of: stress is not only unhealthy for the business as it currently stands, it’s also a natural enemy of growth. For the sake of your business - both current and future - take a look at these tips for success.

If you’re a B2B company owner trying to increase the number of leads on your website, you've come to the right place. As we're about to explain to you why running a lead generation campaign is the way to go.  Lead generation is one of the fastest and most effective strategies at your disposal. But what exactly is lead generation? And what techniques does it encompass?

Expat Tax Professionals are the winners of the EMMAs ‘Tax Provider of the Year’ award this year - and we’re really proud of them!

It’s widely recognized that listening to your customers can help you build a better customer experience, and improve key business metrics like customer retention. But your customer’s voice can also play a pivotal role in your marketing strategy. In fact, it can do something that no amount of branded copy can do: building trust with your target audience.

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Ranky's going global! This month our marketing insights made it all the way to Italy.

So you’ve taken a look at the numerous services that Ranky can offer you. You know exactly what’s your startup’s goal - to grow healthy and strong. However, you’re still uncertain about the right services that could make your growth-dream come true. Let us guide you, step by step, throughout an exhaustive journey to finding the best services for your company.

Considering just how many digital marketing companies are out there, the unavoidable question is, “Why should I choose Ranky?” Take a look at this brief, time-saving review of why we can help your company excel.

We all know that feeling of trying to find the perfect strategies to help reach customers and make sales. With the number of companies selling online these days, you’re probably looking for ways to expand your online presence and get customers to purchase through the web. When it comes to e-commerce, here are some of our favorite marketing tactics.

The marketing industry is dynamic and ever-changing. It’s important that you’re always four steps ahead so that you don’t miss out on opportunities to be the leader in your field.

Every writer has experienced that elated feeling of putting the last edits on a blog post or article they’ve been working on. This sensation is usually accompanied by a strong desire to share your creation with the rest of the world. However, unless you have a blog or column of your own, the challenge of getting your work published has only just begun. In order to guarantee your masterpiece finds a home, follow this Blogger Outreach Complete Guide or you can check out or Blogger outreach 101 if you are a novice. 

Hey munchkins! This time we’ll be going through one of Ranky’s favorites - B2B content marketing. Startup founders and marketers are constantly trying to do everything they can in order to build the right marketing plan for their business. Understanding what they should focus on marketing-wise is vital for their success, and it seems that B2B content marketing is something they simply can’t afford to ignore. While nearly 90% of B2B marketers may use content as part of their marketing strategy, only 32% of them have an actual content marketing strategy.

A lively, creative and booming startup world has emerged in Europe the past few years and I’ve been lucky enough to get a taste of it.

According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

At Ranky we believe in startups more than the average person. We believe that every idea should get a fighting chance. So, we decided to create an article with tips that map out the steps to digitally promote your startup.

Somewhere in the middle of June, we spoke, Yoav and I about the fact that we need to expand our services to other markets around the world.

Google SERP Updates - Who Benefits more, SEO or PPC?  

Often times we are asked by startups - what's the best startup marketing plan for me? Which strategy should my startup be looking at? And what's the meaning of life?

Since LogDog has been with us, their app has been downloaded over 200,000 times and they are currently only on Android!

Hey munchkins,

Correlation is not causation. First I want to say that I’m not here to show you guys graphs and screenshots which can easily be manipulated. I’m here to get everyone thinking logically. I’m seeing sheep and not wolves, and it’s killing me. Stop being sheep! Be a freakin’ wolf! Be a skeptic! Do your own research, and see what works for you.

Whenever a Startup is asking for our help in marketing, we first try to understand his needs. Of course the number one thing they ask for is to “let it grow”; meaning they are looking to increase something, whether it be sales, downloads, leads, traffic or anything else that might help lead the product to success. The second thing is assessing the right service that will do the trick in order to make it grow. While it may sound pretty easy to choose the right service from a box full of great services, but the truth is that to choose the winner service isn’t such an easy task.  

Hey munchkin, are you just getting started with content marketing and blogging for your business?

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When done properly, guest posting is a marvelous tactic to build your own online reputation, brand awareness and to create inbound links to your website pages.